When you have been spreading your work online for a while, it is important
to find out who is sending you the most traffic. For this purpose Google
Analytics is very helpful. It reveals how people access your website.
Are there blogs, forums or websites that bring an excessive amount of
visitors to your site? If you discover such a platform, you can be sure
that your audience is hanging out there. Give them a reason to keep
covering you. Send preview DVDs to the owners and provide links to exclusive
material of your new film. Not only view these sites as promotional
outlets. Find out what people want to know. What can you offer them?
Expand your role
You may primarily think you're a filmmaker. But by working in the field
of animation and film you have certainly been acquiring more knowledge.
You have gained insights into the world of animation. You know other
film-makers, you have dealt with the history of film, have a list of
extraordinary ilm productions in your head and an opinion on certain
other ones.
Offer your audience orientation in the twisted world of film. Write reviews
on your favorite films and link to the online presence of the filmmakers
(preferably to the "Buy now" button of the DVD). The role of the mediator,
who distributes attention to certain pieces of work, is valuable.
Discover what your fans find interesting about your work. Share your
knowledge and let them take part in the artistic process. Create a vital
environment for your films and search for ways to expand your online
presence to an entire world. Look for partnerships that open up a greater
audience for your films. The more possibilities of participation you
create, the more loyal and engaged your fans will become. They will step
up to be your public relation workers, financiers, production assistances
and will give feedback during the development of a new piece of work.
